Hey, I'm Matteo.
I'm a Founder & Software Engineer
Co-Founder of SetRoasFlow, a server-side tracking platform and CDP for ecommerce brands. I build products at the intersection of deep tech, AdTech and growth, always seeking new challenges.
About.
Driven by a passion for coding since a young age, my tech journey led me through the Apple Developer Academy and 42 ROMA LUISS, where I honed my development skills in intense, high-challenge environments.
Combining technical proficiency with an entrepreneurial spirit, I co-founded Deckx, a revolutionary platform connecting top-notch developers with companies, raising over €280K in funding.
After iterating through different ideas, I found the next big challenge. Today, I am the Co-Founder of SetRoasFlow, a next-generation server-side tracking platform and CDP. We are on a mission to revolutionize the AdTech market, giving brands total control over their advertising data, eliminating waste, and restoring tracking accuracy in a privacy-first world.
Constantly seeking new challenges, I thrive at the intersection of deep tech, innovation, and growth. Let's connect! 🚀
Use at work
Use for fun
Experience.
SetRoasFlow is a server-side tracking platform and CDP (Customer Data Platform) for ecommerce brands. Browsers like Safari and ad-blockers destroy up to 30% of conversion signals, so ad platforms optimize on incomplete data: SetRoasFlow collects events once on the edge, enriches and deduplicates them, and routes them server-side to Meta, Google, TikTok and other destinations, with GDPR and CCPA consent handled automatically. On top of that routing layer sits the CDP: instead of forgetting each event, it builds a persistent customer profile — identity resolution across devices and sessions, accumulated traits and lifetime value, queryable segments and audiences the brand can activate anywhere, with the full event history owned and exportable. As Co-Founder I built the product end to end — the Cloudflare Workers edge pipeline, the stateful profile layer on Durable Objects, D1 and R2, the customer dashboard, and the Shopify and WooCommerce integrations — and I own the product direction, pricing and go-to-market.
As Head of Development, I manage the company ERP system and lead the development of internal software. I built an in-house ticketing system to handle and track support requests across departments, and a booking platform that lets sales representatives schedule appointments with clients during Pitti Immagine in Florence. I also developed the inventory management program used to track and reconcile stock.
As a First Level Technician, I provided technical support and troubleshooting for WMS (Warehouse Management Systems) and WCS (Warehouse Control Systems) installed at client sites. My responsibilities included resolving software bugs, assisting with system performance issues, and implementing small change requests to the codebase. I worked closely with clients to ensure timely and efficient issue resolution, often providing guidance on system functionality and best practices. Additionally, I handled database management tasks, working with both SQL and Oracle databases to maintain and optimize client systems.
Led the ideation, validation, and development processes, ensuring the platform's functionality and user experience. My role extended beyond the technical domain, as I orchestrated targeted marketing strategies that catapulted Deckx into the limelight, fostering heightened brand recognition and drawing the attention of companies and developers. I successfully secured €280K in funding from three VC: Hook VC, LVenture, and Exor VC.
I've worked as a freelance developer, specializing in both iOS and web development. In iOS development, I crafted user-friendly applications for Apple devices, showcasing a profound understanding of the iOS ecosystem. Simultaneously, as a web developer, I created dynamic and responsive websites using various technologies, offering versatile solutions across different platforms.
Worked in a data center, performing tasks such as technical assistance, computer configuration, and network management. I provided support, optimized computer systems, and ensured seamless network connectivity.
Education.
I immersed myself in peer-to-peer learning and project-based educational approach. Through this unique model, I honed robust problem-solving abilities and technical skills, crafting a solid foundation in coding. 42's emphasis on autonomy and adaptability has not only shaped my skills but has also instilled in me a mindset geared towards continual learning and innovation. This educational journey at 42 has been pivotal in preparing me for the dynamic challenges of the tech industry
Graduated from the esteemed Apple Developer Academy. Attained practical expertise in app development, software engineering, and entrepreneurship. Collaborated within a diverse global community of skilled developers, fostering innovation and creativity. Engaged with developers from 27 different nations, enhancing the richness of collaborative experiences.
I pursued my education at the IT high school, where my academic journey extended beyond traditional coursework. Notably, I earned the distinction of being elected Vice President of the City Student Council, a testament to my commitment to student advocacy and collaborative initiatives. Alongside my academic pursuits, I obtained the license to code and operated COMAU's robotic arms, showcasing a multifaceted dedication to both theoretical and applied aspects of technology.